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PowerPlay

PowerPlay is a bold, affordable gaming accessories brand sold across New Zealand and Australia. I applied the brand’s visual style across all graphics—digital and web—creating a consistent, energetic look that appeals to PC and console gamers.

www.powerplay.co.nz

WeBSITE Graphics
The PowerPlay website acts as a promotional tool intended to appeal to prospective retailers as well as gamers.

I briefed the Web Developer for this brochure site on the website requirements and brand style, and worked with them throughout the design and development process to ensure the website design and functionality suited PowerPlay's needs.

I was responsible for creating all the website content including banners, videos, and product images. A key element of PowerPlay's brand style is highlighting product features. Strong iconography and bold product imagery are used throughout.

Social Media Graphics
PowerPlay's social media presence focuses on highlighting the latest new releases and hot product ranges.

These social posts put the products front-and-center while capturing the excitement and drama of gaming entertainment.

Digital Product Catalogue
This product catalogue is a B2B sales tool designed to present new products to retailers.

The design aims to capture the dynamic excitement of video games, while speaking to a wide audience. Bright, colourful imagery adds personality and the images of people are designed to draw the viewers eye to the product details.